Deal Between Yahoo and Bing As a Boost Up For Online Betting

Filed under: , , , by: Cameron Love

Online betting industry has gained impetus after the agreement has been done between Yahoo and Bing, the two leading search engines. The Federal government of US and the European Union have taken a marvelous decision as they have allowed Yahoo and Bing to merge their search engines.


What is the deal between Yahoo and Bing about
?

Google’s market share in the US search engine was around 65% while Yahoo and Bing’s search engine market shares were 17% and 11.3% respectively. After the amalgamation of these two search engine giants, the joint market share has come around 30%. According to the consolidation move, the search results of Yahoo will be controlled by Microsoft’s Bing and it will ultimately help Bing to battle with Google, the topper of the search engine market.

How it will benefit online gambling industry?
Online gambling industry has rapidly developed in the last one decade due to online promotion. But its growth has suddenly stopped in the recent past. The only medium that is still left for publicity is the organic search results of various search engines. The search engines are still permitting the industry to be promoted through the general (or organic) search result.

From now on, the search results in Yahoo will be powered by Bing. Due to this arrangement, the gambling enthusiasts will get targeted search results. It will, in turn, add to business and ultimately help to make more profit for online gambling industry.